parallax

Matte Clay - Scratch & Dent

Wildewood  |  4 oz / 113g

Kenton Wilde's Signature Styling Clay.

 • FIRM HOLD • LOW SHINE • MATTE FINISH • NEXT DAY REWORKABLE

 • HOLD 4/5 • VOLUME 3.5/5 • TEXTURE 4.5/5 • SHINE 1/5 100%


Natural, Small Batch, Made in Canada

23% OFF | Limited Availablity.

$22.99
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
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Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Cazes_102262.jpg__PID:bb77eb8a-e36a-4495-92ac-9e5a9db90ade

The Kenton Wilde Difference

Firm yet flexible, with a natural matte finish, our oil-based clay gives a strong, restylable hold all day. It provides control without crunch, so your style stays natural and touchable, even in hot or humid conditions.

Who Is It For?

Our formula is designed for everyone. Whether you're looking for texture, volume, separation, root lift, beard & moustache styling, or a clean matte finish, the clay performs equally well on both men's and women's hairstyles, with a scent people consistently love.

What's In It?

BENTONITE CLAY • Gives a firm, natural hold while absorbing excess oil for a matte finish.
CASTOR OIL • Nourishes and strengthens hair, leaving it soft without heaviness.
COCONUT OIL • Hydrates and protects hair, keeping it healthy and manageable.
BEESWAX • Adds hold and texture, keeping your style in place while remaining pliable. ARROWROOT POWDER • Absorbs excess moisture and oil to keep hair light and touchable.
ESSENTIAL OILS • Delivers a natural, well-balanced scent while supporting hair and scalp health.

What are the benefits?

100% Natural Formula, Just Six Simple Ingredients
Handcrafted in Small Batches
Lightweight Feel, Easy Washout
Strong Hold, Low Shine,
Soft Touch Next-Day Reworkable
Paraben, sulfate, & silicone free
Made in Canada
Hair Dresser Approved

Directions for Use

Rub a fingertip in a circular motion to soften the surface. Scoop a dime-sized amount and emulsify between palms until warm to activate product. Apply to dry, damp, or towel-dried hair. Apply more product as needed.

Directions for Use

For extra root lift, warm a pea-sized amount of clay thoroughly between your hands. Flip your head upside down and work the product into your roots while lifting with your fingers. For maximum volume, apply the same way and then give your roots a quick blast with a blow dryer to add height, texture, and staying power.

Wildewood Scent Experience

Wildewood’s scent evolves as you use it. In the jar, it leans fresh with crisp bergamot and earthy cedarwood coming through first. Once emulsified and warmed between your hands, the full profile opens up: frankincense and soft vanilla round out the blend, and the scent becomes richer, warmer, and more complete. It smells clean and natural; noticeable, but never overpowering.

Scent Notes:
Top Note: Bergamot - bright, citrusy, uplifting
Middle Notes: Cedarwood - warm, woody | Frankincense - resinous, spicy
Base Note: Vanilla - sweet, lingering, comforting

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At Kenton Wilde, our mission is simple: to provide a product that works, that’s good for your hair, and that stays affordable. We believe great hair shouldn’t come at the cost of your health; or your wallet.

It should feel as good as it looks.

Frequently Asked Questions

How much should I use?

Start with a dime-sized amount. Rub it between your palms to emulsify, then apply to dry, damp or towel-dried hair. You can always add more if needed.

Is it truly all natural?

Yes. Every ingredient is natural. From the oils and clay to the wax and scent. No parabens, sulfates, or silicones are used.

How long does one jar last?

A 4oz / 113g jar will typically last 2–4 months with daily use depending on hair length and type.

What hair lengths does it work on?

This clay works on a wide range of hair lengths. It’s ideal for short and medium styles that need texture, separation, and strong, matte hold. For longer hair, it works great for adding control, reducing flyaways, boosting root lift, and enhancing layered definition; just use a lighter amount and focus on the mid-lengths and roots.

Will this make my hair stiff, crunchy, or greasy?

Our matte clay is oil based, but carefully balanced to deliver a strong, reworkable hold with a natural, matte finish. Not a greasy one. Use just a small amount, emulsify it well in your hands, and you’ll get textured, controlled hair with a soft, touchable feel. No stiffness, no helmet head. Just flexible, all day control. A little goes a long way.

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