
The Kenton Wilde Difference
Firm yet flexible, with a natural matte finish, our oil-based clay gives a strong, restylable hold all day. It provides control without crunch, so your style stays natural and touchable, even in hot or humid conditions.
Directions for Use
Rub a fingertip in a circular motion to soften the surface. Scoop a dime-sized amount and emulsify between palms until warm to activate product. Apply to dry, damp, or towel-dried hair. Apply more product as needed.
Directions for Use
For extra root lift, warm a pea-sized amount of clay thoroughly between your hands. Flip your head upside down and work the product into your roots while lifting with your fingers. For maximum volume, apply the same way and then give your roots a quick blast with a blow dryer to add height, texture, and staying power.
Wildewood Scent Experience
Wildewood’s scent evolves as you use it. In the jar, it leans fresh with crisp bergamot and earthy cedarwood coming through first.
Once emulsified and warmed between your hands, the full profile opens up: frankincense and soft vanilla round out the blend, and the scent becomes richer, warmer, and more complete. It smells clean and natural; noticeable, but never overpowering.
Scent Notes:
Top Note: Bergamot - bright, citrusy, uplifting
Middle Notes: Cedarwood - warm, woody | Frankincense - resinous, spicy
Base Note: Vanilla - sweet, lingering, comforting


At Kenton Wilde, our mission is simple: to provide a product that works, that’s good for your hair, and that stays affordable. We believe great hair shouldn’t come at the cost of your health; or your wallet.
It should feel as good as it looks.