Meet Your New Daily Clay.

Handcrafted, strong hold, and 100% natural.

Embrace the Wilde
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Premium Natural Grooming For Everyone

Handcrafted in Small Batches in British Columbia

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Just Six Simple Ingredients

Rooted in nature. Refined for results

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Made by hand, born from necessity

Kenton Wilde was born from frustration with hair products that didn’t work."I couldn’t find a clay that delivered a strong, flexible, matte hold while staying clean, so I spent many months testing and refining a formula that finally hit the sweet spot." The result is a handcrafted, small-batch matte clay made with 100% natural ingredients. No harsh chemicals, no fillers, just a product that performs every day. Strong. Matte. Reworkable. No compromises.

Read Our Story

Get Our Matte Clay At A Discounted Price!

(Limited Quantity Available)

Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
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Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
Matte Clay - Scratch & Dent
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Matte Clay - Scratch & Dent

$22.99
Learn More

Your Hair is Waiting.